Our team is composed of veterans of the communications industry. Our successes range from working with nonprofits to better market their unique programs and services to influencing successful legislation through strategic use of the media.

JAMIE SHOR, PRESIDENT

With a rich background in public policy and journalism, Jamie creates communication plans that put her clients in the national spotlight—and keeps them there. Whether it’s managing a crisis, devising long-term strategies, or assembling top-notch teams to execute campaigns, Jamie’s boundless enthusiasm and insider’s perspective add clarity and credence to any project.

Jamie has her roots in political communication, and the second phase of her career, in which Robert Redford pushed her to leverage her skills in national advocacy to start a thriving film public relations business, came later. Jamie is a Maryland native (and proud University of Maryland grad) who has been living and working in the metro DC area for the better part of thirty years. It is thanks to Jamie’s sterling recommendations from past clients — the product of hard work, brilliantly structured campaigns, and deep relationships with top tier media entities and leading journalists — that her firm has been so successful for so long.

A former D.C.-based television news writer and producer, Jamie served as press secretary to U.S. Representative Sam Gejdenson of Connecticut during his historic 1994 21-vote victory. She promoted an agenda that included campaign finance reform, healthcare reform, and environmental and trade issues. After Capitol Hill, Jamie was named Communications Director for Handgun Control, Inc. and the Center to Prevent Handgun Violence. She served as a spokesperson for Jim and Sarah Brady and was a lead strategist for gun control and education initiatives.

Opening her own firm in 1997, Jamie has served a variety of clients including the Pew Commission on Industrial Farm Animal Production, The Henry L. Stimson Center, the Collaborative Initiatives at MIT, and the World Wildlife Fund. Jamie quickly developed a reputation within environmental advocacy circles, which led her to a project with the Sundance Climate Innovation Summit, held at Sundance and funded by Robert Redford’s foundation.

That engagement changed the course of PR Collaborative and opened the door for Jamie’s talents in film and entertainment promotion to take root. When a local publicity partner failed to live up to its contract for the promotion of a Redford film in DC, he called someone he trusted to get the job done — Jamie Shor. From there, the film portfolio expanded to its current state: the agency of record in DC for major film festivals and distributors including Hulu, Netflix, SHOWTIME, Amazon, National Geographic, Apple TV+, and Magnolia Pictures.

Jamie also has a long career in the arts outside of her work with PR Collaborative. She is the co-founder of the Impact Arts and Film Fund, which produced the Impact Film Festival at the 2008 and 2012 Democratic and Republican Conventions as well as the 2016 Democratic National Convention. The festival was featured multiple times in the New York Times, Washington Post, Los Angeles Times, Variety, Hollywood Reporter, National Journal, The Hill, Roll Call and many other publications.

RENÉE TSAO, VICE PRESIDENT

Renée joined PR Collaborative in 2009 fresh from Los Angeles where she worked as a film publicist for independent, documentary, and foreign films. Since joining PR Collaborative, she has led the entertainment portfolio as it has grown to become the premiere film PR company for political and issue driven films. Renée’s career has also included leading Oscar campaigns for some of the best documentaries of the last decade, including CITIZENFOUR (2015 Winner, Best Documentary), CARTEL LAND, RESTREPO, THE ACT OF KILLING, and THE LOOK OF SILENCE, among others.

PR Collaborative has spearheaded national specialty campaigns for some of the most notable and impactful documentaries in recent years including CITIZENFOUR, HUMAN FLOW, BLACKFISH, THE LOOK OF SILENCE, THE ACT OF KILLING, I AM NOT YOUR NEGRO, CARTEL LAND, ABACUS: SMALL ENOUGH TO JAIL, LIFE ITSELF, DOLORES, WEINER, THE INVISIBLE WAR, RESTREPO, and THE HOUSE I LIVE IN. Renée also helmed the Washington releases of breakthrough narratives including LADY BIRD, THE FLORIDA PROJECT,  BABY DRIVER, I, TONYA, TANGERINE, TRUMBO, CHI-RAQ, LOVE & MERCY and DEAR WHITE PEOPLE. Her work in Los Angeles focused on national release and Oscar campaigns for films such as MILK, BURN AFTER READING, CORALINE, PAN’S LABYRINTH, PARIS, JE T’AIME, JESUS CAMP and THE ROAD TO GUANTANAMO.

Magnolia Pictures brought the PR Collaborative on to BLACKFISH in March 2013. In watching the story of Sea World’s inhuman treatment of its iconic orcas unfold, Renée recognized an opportunity to amplify the film and its message through animal rights organizations. Renée worked with PETA to create a campaign specifically for BLACKFISH to leverage the organization’s 6.5M+ membership and create a groundswell of support for the film. BLACKFISH went on to become one of the highest grossing documentaries of 2013 and shattered viewership records when it aired on CNN in fall 2013. BLACKFISH is largely credited for changing public perception of Sea World and captive animal entertainment.

In 2016, Renée spearheaded a partnership with The Sierra Club to magnify the message of conservation behind the film CAPTAIN FANTASTIC. Actor Viggo Mortensen recorded two PSAs on behalf of The Sierra Club (in English and Spanish) to celebrate the National Parks Service Centennial.

Prior to her career in public relations Renée worked in the news media, which included positions at CNN, MSNBC and Air America Radio. She holds a B.S. in broadcast journalism from the University of Illinois at Urbana-Champaign.

ELIZABETH WARD, ACCOUNT EXECUTIVE

Elizabeth supports PR Collaborative’s film portfolio, working on media strategy and outreach. She has worked on the Washington, DC releases of films and TV series including THE HANDMAID’S TALE, APOLLO 11, DOPESICK, GOD FORBID, JOHN LEWIS: GOOD TROUBLE, RBG, ATTICA and AMERICAN FACTORY. She has also overseen publicity and press outreach for film festivals such as AFI DOCS, the Meet the Press Film Festival, and DC/DOX.

Prior to joining PR Collaborative, Elizabeth gained experience in communications, digital marketing, and event management through global internships and leadership opportunities.

Elizabeth holds a B.S. in Business Administration (with a concentration in Marketing) and a minor in English from Boston University.

CASIE GRAHAM, ASSISTANT ACCOUNT COORDINATOR

Casie supports the public relations, social media and digital communications of PR Collaborative’s film portfolio. Prior to joining PR Collaborative, she gained experience in communications, graphic design, and digital marketing through internships at local non-profits and agencies.

Casie graduated from Towson University in 2021 with a B.S. in Mass Communications with a concentration in Public Relations and Advertising and a minor in Electronic Media & Film.